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DJB04466 Tourism: The Business of Hospitality and Travel
DJB04466 Tourism: The Business of Hospitality and Travel

DJB04466 Tourism: The Business of Hospitality and Travel

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Part Number:DJB04466

Author: Cook, Roy A.|Hsu, Cathy H. C.|Marqua, Joseph J.
Series: 5th Edition
Publisher: Pearson
Year Published: 2013
Subcategory: Business & Economics / Industries / Hospitality, Travel & Tourism
Pages: 408
Format: Paperback
Language: English
ISBN: 9780133113532
Signed: No
Condition Rating: Slight wear, may have creased spine, folded pages, good-condition ownership stickers

Additional Information:

Summary: Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective--examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.

In Store Location: Bookcase $$ - Business,

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