Author: Olins, Wally
Publisher: Harvard Business Review Press
Year Published: 1990
Condition Rating: Slight wear, may have creased spine, folded pages, good-condition ownership stickers
Summary: In Corporate Identity, Olins provides a fascinating account of the role image has played in organizations and demonstrates how identity is crucial to the development of a broad customer base. 350 illustrations.
In Store Location: Bookcase $$ - Business,