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DJB04465 Corporate Identity: Making Business Strategy Visible Through Design

DJB04465 Corporate Identity: Making Business Strategy Visible Through Design

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Part Number:DJB04465

Author: Olins, Wally
Series:
Publisher: Harvard Business Review Press
Year Published: 1990
Subcategory:
Pages: 224
Format: Hardcover
Language:
ISBN: 087584250X
Signed: No
Condition Rating: Slight wear, may have creased spine, folded pages, good-condition ownership stickers

Additional Information:

Summary: In Corporate Identity, Olins provides a fascinating account of the role image has played in organizations and demonstrates how identity is crucial to the development of a broad customer base. 350 illustrations.

In Store Location: Bookcase $$ - Business,

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